Design and the Building Site - Sergio Ferro keytags and the image drawn from

and the image drawn from outside the “studio” model

Toshio Ohno

and a questioning of the ethics and politics involved in the very acts of looking

he found himself completely lost in rambling speculations about “why the human world is so similar and yet so different at the same time…”

Design and the Building Site - Sergio Ferro keytags and the image drawn fromDating from the early 1970s, Design and the Building Site is Srgio Ferros most influential theoretical work. Written just after Ferro had arrived in France after fleeing the military dictatorship that took power in Brazil in 1964 and arrested him in 1970 for his involvement in active resistance, the essay reflects much of what he had left behind: encounters with Brasilias harsh construction sites; experiences with the collective Arquitetura Nova; work