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It's "a most interesting design
and a major marketing campaign at the 1900 l'exposition universal de Paris was a major success
The poster was designed by Alormet of whom we know little about
His realistic rendering of a herringbone tweed coat became a classic of Swiss poster art
CEINTURE DE SECURITE AIR FRANCE FERODO ADVERTISSEMENT 1963 RefPO#08 It's "a most interesting design"Protect her, protect yourself" states this Ferodo advertisement for automobile seat belts, also pointing out that the company has been entrusted to produce these live saving devices by non other than Air France. Ferodo, founded in 1897, is still very much thriving today. The company is still famous for advertising by having the Ferodo brand name painted on British rail bridges over main roads. Particulars: This print is from an original vintage
