If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover Investment author of The 4-Hour Work

author of The 4-Hour Work Week

told with generosity

It blends cognitive-behavioural strategies used by child psychologists with engaging activities and tips that families can apply at home

showing how small design shifts and framing can nudge people toward healthier

If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover Investment author of The 4-Hour WorkTitle: If Then: How One Data Company Invented the Future Condition: BRAND NEW Format: Hardcover Overview: In If Then, Jill Lepore unravels the extraordinary early history of the data revolution through the rise and operations of the Simulmatics Corporation. Founded in 1959, this little known company mined crowdsourced data, targeted voters, accelerated news cycles, and nudged consumer choicesdecades before the advent of social media, targeted