B Brand. Balance. #89 Arcteryx culture & society their studio pursues research projects

their studio pursues research projects that explore the limits of graphic design: to what extent can image information be reduced and remain recognizable

Manoella Buffara

which we present to you here

which advocates a seasonal food culture focusing on wild

B Brand. Balance. #89 Arcteryx culture & society their studio pursues research projectsArcteryx, originally named Rock Solid, is a climbing gear label based out of Vancouver, Canada. Dave Lane founded the brand in 1989 in hopes of making better climbing products based on his experience out on the rocks. Renamed in 1991 to Arcteryx, a stylized abbreviation of Archaeopteryx lithographica, the first known bird, the brand demonstrates its enthusiasm toward evolution in clothing production processes. Since the debut of its signature