Antique Vintage 1930s Dixie Boy Crate Label 🍎 Waverly, FL, Adorable Child! j_bert_moritz_company Through the summer it sold

Through the summer it sold at a modest pace — a nice little seasonal item

Breweriana and distilleriana collectors pursue labels

is the only text or marking found anywhere on the object: "MICHELOB (R) BEER

and the Man Who Trademarked the Word

Antique Vintage 1930s Dixie Boy Crate Label 🍎 Waverly, FL, Adorable Child! j_bert_moritz_company Through the summer it soldWhat could turn a plain wooden shipping crate into a tiny billboard bright enough to stop a produce buyer in his tracks? Long before refrigerated trucks, barcodes, and printed cardboard cartons, that job fell to paper labels just like this one pasted onto the end of a rough pine crate and asked to do a big job in a small space: announce whose fruit this was, where it came from, and why a buyer standing in a noisy produce house should reach for this