Aveda Men Pure Formance Firm Hold Gel 5 oz weakened keratin structure Apply to wet hair and

Apply to wet hair and massaage through

Shea Butter adds elasticity for shine and lustre

Style can be played with throughout the day

backcomb the hair after applying the product

Aveda Men Pure Formance Firm Hold Gel 5 oz weakened keratin structure Apply to wet hair andLightweight styling gel delivers maximum hold, control, definition and shine. Contains UVA protectors to help shield hair from dying effects of the sun. Avedas own pure fume aroma with certified organic spearmint, vetiver, lavender and other pure flower and plant essences Aveda men pure formance firm hold gel: Lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build up or flaking. Ideal for maximum hold and