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Years before Frank Scalish ever picked up an airbrush or even considered the idea that an angler could custom paint his own lures, he began drawing picture of lures that looked like real fish

I honestly dont know how they made a $150 spinning reel feel like one more than double that price but they definitely have

This may or may not shift the focus away from reels, but it seems as though Piscifuns foothold in the reel niche is strong

This is fine with certain types of lures which have an action unaffected by heavy-duty hardware, but other lures require the rigging to be balanced so the lure will swim with the right action