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By embracing humor and music as storytelling tools, JanSport resonated with Gen Zs preference for unserious, relatable content, leading to a 28% lift in brand searches and a notable surge in organic user-generated content
The Tortuga Pro comes close, but its heavier build makes it less versatile
We also noted that the lid will not snap shut if items like fruit or Tupperware press too close to the top, which limits its overall utility
Weve had many instances where helmets pair great with different-brand gogglesSmiths Nexus and Level helmets with Giro's Contour RS (pictured below), Oakleys Mod 5 helmet with Anons M5, and so on
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