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Light intensity and color can be affected by two factors: light penetration and water clarity (turbidity)
Soft jerkbaits like this and many other brands including the Zoom Fluke, Bass Assassin, and Strike King Caffeine Shad, will produce when the hardbait wont
Shank: The long side of the hook that connects the eye to the bend
In some species of fish, like pike or muskie, this is more common
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